CONCEPT

PLAYFUL PACKAGING DESIGN > >

The health and wellness industry is growing rapidly, with an increase in unique grains showing up on the shelves that are unknown to the average shopper.

This concept design for Nuwi approaches the unfamiliarity by personifying the grains into personalities. The shape of the character reflects the shape of the grain itself, and demonstrates its distinct flavor characteristics such as "nutty", "sweet", and "earthy". In one glance, consumers can easily determine the flavor profile and make a purchase choice.

CONSTRUCTION

KNOCKDOWN DESIGN > >

As a knockdown package, the box can smoothly be assembled, disassembled, and folded flat for ease of transportation and production. The lid features an easy pour spout and locks closed by the frontal tab when pushed down.